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Database Management.
Management of Data. Don't hoard your data - make it work for you.
Since 1973 Arden Direct have developed and perfected systems to deal with the dynamic demands of the industry; we make full use of our own in-house programmers, as well as use of proprietary packages and a dedicated development team. All input media are catered for, all output media available.
Benefit from our experience of the ever-changing demands of technology and let us develop your database to suit YOUR NEEDS and get full use of this ground base tool in marketing. Modern direct marketing means getting to know your customers, selecting and targeting. Our clients recognise a mere name and address file is not adequate for the millennium.
Our Services Include:
- Address capture and verification by Post Office Address File (PAF) ensuring higher degree of accuracy
- Data capture and verification including algorithm checks
- Full preference file screening to include EPS, MPS and TPS
- Statistical reports and file analyses
- Networking to and from our call centre
- Merge, purge and de-duplicating facilities.
- Screening against all suppression files, National or client specfic
- Sorting your data to take advantage of Royal Mail or Down Stream Access postal carriers.
- Selective extraction and targeting
- Data enhancement and profiling
- List sourcing and broking services for our customers
- Application of Lifestyle Characteristics to choice onto existing customer files